Leadpages have earned some serious street cred in the ‘LeadGeneration’ arena over the last three years. If you’ve heard anything at all about Leadpages, you’ve probably heard that they have the most intuitive and robust landing page builder on the internet and that you can create any type of page you want within minutes and also connect your pages to the top of the line ESP’s in the market today.
All that is absolutely true, but what really sets them apart as entrepreneurs and as a team of developers is their keen ability to hone in on the digital marketing landscape and offer practical as well as user friendly solutions to maximize lead collection and sales conversions across the entire spectrum of digital interactions, from webpages and email, to social media and text messaging.
A Little History
Leadpages started out, as most start-ups do; a small team of young, visionary and passionate entrepreneurs looking to change the world. However, unlike most start-ups, in as little as 3 years they have grown to a team of 100 employees and have generated over 40 million leads! Today, they are reputed for being the Inter webs most intuitive and versatile landing page builder.
In this Leadpages review, we’re going to look all the different aspects and features of this nifty little yet enormously power packed building platform as well as all the updates on upcoming additions and features. Also, not only will I be giving you an in depth look into the all the various tools and features, but I will also share with you the strategies and shortcuts I implement through my integrations and list building techniques.
But first, let me just spell out for those of you who are entirely new to this playground, what exactly it is that Leadpages offers.
Bonuses: Get Leadpages through my link and I will send to complementary bonus guides on how to get the most out of Leadpages including my own lead generation tactics.
What is Leadpages?
Leadpages is basically a landing page builder. But, wait, what is a “landing page”?, well for starters it’s not just any page on a website that you happen to land on. It is a page that is created exclusively to capture a visitor’s information to convert them into a lead. If you want to understand the significance and impact of landing pages on the conversion process, I suggest you read Hubspot’s awesome blogpost on “What is a landing page?”.
With Leadpages you can create all kinds of pages within minutes, without any technical know how and without the help of any web designers or developers. The editor and builder are super easy to use and navigate, so you’ll be creating high quality converting pages in no time.
What’s even better is that you can you can publish pages anywhere you like including your platform, server, WordPress site or even Facebook page, without having to manipulate or touch a single line of code! And, apart form the wide variety of templates on offer, you can also create your own template and even get rewarded for it (More on this a little later).
All the focus is on user friendliness, design, and the ability to create fast, easy and effective landing pages.
What Sets Leadpages Apart
The media library showcases hundreds of professionally designed and customizable landing page templates that are industry tested and proven to increase your conversion rate manifold. Build any type of page including:
- Squeeze pages
- opt-in/subscription lead pages,
- 404 pages,
- Webinar Promotion pages,
- Sales pages,
- video pages,
- SEO Blog category pages,
- Adwords campaigns,
- Thank you pages and more.
It is a well known fact that even the slightest delay in page response can potentially cost your conversions by 7%. Also, Google considers page load seeds and response times to be a factor in determining the overall ranking of your site. This is why Leadpages developers work with each line of code to deliver extraordinary speeds.
The result is that you get pages that are:
- Super fast
- SEO Friendly
- 100% mobile friendly (It doesn’t matter where you host their templates, there is no setup required and nothing need be changed for mobile devices)
What’s more, not only do you have access to all these awesome templates, you can also sort them by conversion rate, which is really convenient and helpful in chosing the highest converting templates for your needs.
Here are some templates that you’ll have access to:
They offer 3 different plans: the Standard($37), Pro ($67), Advanced ($97) (Monthly). For complete details on pricing click here.
They have 3 different billing methods: month by month, annually and bi-annually.
Annual plan prices are: Standard ($25), Pro ($40), Advanced ($67).
LeadPages doesn’t put a cap on the number of pages you can create or the number of domains.
They offer a 30 day money back guarantee. You can cancel your account at any given time to receive a full refund of your money. No hassle!
The editor and Page Builder
This is where Leadpages excels. The editor is robust, easy to navigate, user friendly and extremely digitally pleasing.
Once you select a template, you can customize and pimp out any and all elements to your heart’s content and that too within minutes. You can add headlines and tags just by selecting and typing, swap images and add videos with the click of your mouse and change the style of your page and elements within your page, including color, font and background to match yourr site, brand or logo. Also, add calls to action and customize as well as hide or show any elements that you choose.
Trust me, once you get the hang of it, which won’t be long, you’ll be creating pages as quickly as you access email, and you’ll find that if you do end up taking some extra time, your struggle will mostly be with what you choose to write and how to phrase stuff than with the editor.
Here is a screen shot of the editor:
On the right you have the content and style bar, and options for Lead Magnet and Conversion Goal. The number and arrows you see on the image have been added by me to point out to you:
1. Where you can make changes to style, including changing color patterns and design
2. Change the headline by simply clicking it and writing in.
3. Hide entire elements or edit them as per your goals.
Publishing Your Customized Pages
When you’re done customizing, and if you’re ready to publish, you can publish to Leadpages, WordPress, Facebook or you can even download your files and place them on your own server.
Leadpages integrates perfectly well with WordPress. If you own a WordPress powered website, you are only a few short and simple steps away from accessing Leadpages templates and publishing them on your websites. Publishing your landing pages to WordPress is really easy with the new Leadpages WordPress connector plug-in. Read my article on Leadpages WordPress integration to learn more about the plug-in. (Bear in mind that the Leadpages connector plugin for WordPress does not work with free accounts, because they do not allow plugins).
In addition, you can also publish your pages to non- WordPress sites. All you have to do is simply copy and paste the HTML onto your website. Also, if you have no website, you can even host the Leadpages URL directly (they host it for you).
Leadpages integrates with all the major and popular Email Service providers as well as marketing automation systems and CRM’s(Customer Relationship Management systems).
Below is a list of the companies they integrate with.
Email Service Providers:
- Mad Mimi
- GetResponse 360
- Constant Contact
- Go To Webinar
- Webinar Jam
Marketing Automation Softwares:
- Office Autopilot/ Ontraport
- Active Campaign
Integrating your pages is as easy as selecting your service provider from the drop down list of email service providers and selecting the list you want to add your visitors to. Chances are that the provider you use will be mentioned in the list, however, if it is not, there is a simple copy and paste you can use from your ESP to Leadpages.
Leadpages integrates with both Go To Webinar and Webinar Jam, so you can
Split Testing Inside Leadpages
Split Testing is all about conversion rate optimization. Ask any and all major companies and they will tell you that they split test all elements of their email, landing pages and basically all points of contact with their customers because they understand and the see the impact that it has on the conversion rate. Split testing tells you exactly what elements of your page are more successful at conversion compared with others.
Split testing or A/B Testing can be hard to setup and is often times surprisingly absent from even the top of the line marketing automation systems. However, with Leadpages, you get a powerful and fully integrated split testing tool that allows you to set up a split test in only a few clicks. You can split test virtually all elements of your pages, including the background design/ image, headlines and videos, call to action and just about anything that is apart of your page.
Once you setup your split test, the two version of your page are shown at random to people visiting that page. This lets you determine which version is more successful at conversions. Also, when you’re split test is running, you can view detailed analytics by clicking the ‘Analytics’ tab that shows with nifty graphics the percentage increase in conversions that your winning page has amassed. As you can imagine, viewing the live results of your successful tweaks and knowing what works best, instead of just shooting in the dark, has a major impact on you overall conversions and therefore your sales.
Built-in Analytics and Conversion Statistics
The built-in analytics function gives you access to detailed performance analyses through awesome graphics that show you trends about views, unique views, optins, uniques and optins and conversion rate. Conversion statistics are available for all Leadpages tools, including Leadpages (landing pages), LeadBoxes, Leadlinks as well as previously discussed A/B Split Testing. Visit Leadpages.net to learn more about this awesome functionality.
Leadpages Awesome List Building Tools
Truth be told – gone are the days of wasting countless hours and pennies building a base on Facebook, Twitter and such. Today, much marketing research indicates that Email is at the heart of the conversion process and that is why building a list is the best way to keeping scoring home runs.
What is the best way to build a list, you might ask? Well, the easiest, most effective and least intrusive way is to add opt-ins at crucial locations on your site, so as to make it easy for your visitors to subscribe. Leadpages has amazing tools to that do just that and help. helps in building lists.
The first and most obvious way, which we have been discussing so far, is through the agency of fast and attractive landing pages that can connect and sync with follow-up sequences, opt-in forms, and even whole funnels through an ESP of your choice.
LeadBoxes are designed for one purpose: to dramatically increase the number of optins you get on your website.
What is a LeadBox? – it is a pop up window that appears when your potential subscriber clicks on a assigned link, image, text or button. LeadBoxes allows you to convert any link on any website into a popup when clicked on.
You can install these ‘boxes’ anywhere you can paste an HTML link, which is mostly everywhere on your website. Create your own unique two-step opt-ins and watch your lists grow!
Here is an example of a Leadbox I build recently for my Custom Bobber Building Kit. It took me all of 2 mins!
You can set these optin boxes to display as popups when someone clicks a link, or with a delayed timer or even as an exit popup when a visitor is about to exit your website. And again you can check analytics for your boxes and even split test them. Also, you can set it to integrate with either ‘Go To Webinar’ or ‘Webinar Jam’, (Leadpages integrates with both) so that when someone fills in the box, they are automatically signed in for a webinar as well. Now that’s cool!
The basic role that LeadLinks play is to reduce the overall time that it takes your existing subscribers to optin to your webinars or any other list segments you have on offer.
You can add these links in your emails, and they will automatically add your reader into a webinar, segmented list, sub list or all. This single click process, helps your potential subscribers bypass having to re-enter their contact details on a separate page. You can even pass these links onto your partners or affiliates to use.
Really, is their something that these guys haven’t thought of!
Just when you thought there was no easy way to capture leads from your prospects mobile device/ phone.
LeadDigits allows you to ask anyone to join your email lists or sign up for your webinar, just by texting a specific word to them. The ‘LeadDigit’ can be a catchy word/phrase that is unique to your offer, or even a tidbit of a conversation; really the applications are endless.
Unfortunately, this tool is only available with the Enterprise solution, so you’ll have to upgrade if you’re a ‘Pro’ Plan user. Don’t worry though, as you have witnessed, you already have numerous list building tools in you arsenal.
Leadpages and Facebook
With LeadPages you can capture leads directly from Facebook. It takes literally a few seconds to post your landing page on Facebook and to start building your lists.
Recently, they added LeadPages redirects to help redirect your mobile customer tab traffic to standard pages, which is infinitely easier to use. Also, by nudging your lead to share a link on Facebook, you create a window of opportunity to connect on some future date and you don’t lose out on any leads.
One-click Facebook registration connects Facebook with LeadPages and LeadBoxes. With this new feature update, your visitors or existing subscribers who are logged into facebook can register for your webinar or other lists with a single click!
Why is this so great? Well, because not only are you getting your visitor’s best email address, since most times that’s the account they use everyday, but you’re increasing your percentage conversion rates, since the fields in the optin are already pre-populated.
Digital Asset Delivery or Lead Magnet Delivery
Giving away content and ‘goodies’ to your subscribers is as easy as ever with Lead Magnet Delivery.
Now, you don’t have to create different email lists for different opt-in pages. You can create numerous different pages, with each one giving away a unique ‘gift’/piece of content and have all your subscribers going to the same list, if you wish.
Currently, I have this setup for my youtube channel, where I give away special videos/manuals for my Custom Bobber building series to my subscribers.
And, there is no constraint on the type of ‘stuff’ you can give away. The files you can give away include:
- Free reports
- Entire courses
- Mp3 etc.
The All-New Marketplace
Very recently in October of last year, LeadPages launched a first of its kind Landing page template Marektplace. Over and above the 80+ templates available within LeadPages, you can now purchase third party designed templates at the market place for at low prices as well as become marketplace template authors.
Becoming an author enables you to sell your very own designed templates in the marketplace and keep 100% of the profits! Yeah you head right, they let you keep it all and there charge absolutely nothing, Also, if you can build and design a template that out-converts Leadpages own templates, you will
The level of support you receive depends on your level of subscription, which is straight up, since they are still in their infancy and have miles to go.
Standard plan user only receive email.
Live chat is only available to Pro and Advanced users between 9 a.m. and 5 p.m. Mon -Fri. Live phone support is only available to Advanced users, Mon- Fri, Between 9-5 pm.
In full, you receive good support unless you upgrade to higher plans for a really personal experience. There are also other options such as the support ticket, knowledge base with tutorials and the weekly Launchpad webinar with Bob Jerkins who takes you step-by-step through LeadPages. They did a really great job on this!
Leadpages Affiliate Program
To know all the details about their affiliate program, you can click here to read my entire post.
For the complete low down on all their upcoming features and product releases, read this fully loaded Leadpages blogpost.
LeadPages is an ever evolving machine which is only going to get better and more efficient in the future. Whether you are looking to create awesome landing pages that are responsive, fast and have the highest conversions or methods to build your lists quickly and efficiently, Leadpages has it all.
Bonuses: If you purchase Leadpages through my link, be rest assured that you will be the proud recipient of exclusive guides to help you use Leadpages to its maximum potential.
As I mentioned earlier, I have integrated my Leadpages account with my Infusionsoft account. I find that this setup is perfect for driving leads to my site and helping me sell my product. Not only does LeadPages integrate seamlessly, but it provides me with the precise tools I need to enhance my marketing campaigns so I can deliver better and more personalized communications. Infusionsoft is an awesome tool with great built-in analytics that allows you track everything about your customers so that you can create communications that are tailored to meet their specific desires instead of just shooting in the dark! Read my Infusionsoft review to learn more.
Apart from their integrations, perhaps the greatest benefit of using Leadpages, is their user friendly interface which is by far the easiest to work with and learn in the business. So if you are a consultant of any kind, or a trainer, blogger, or professional, Leadpages is a great option to consider. It will save you a lot of time and help you create amazing lead pages!