Marketing automation and inbound marketing combination make a potent marketing approach which we called an inbound marketing automation system. It is known to all that software tools used by an inexperienced person will give less than expected results. With an inbound marketing automation system, your company will get top sales leads on reasonable cost and boost profitability by lowering expenses and increasing revenues.
What is Inbound Marketing?
An approach that uses various forms of marketing in order to create brand awareness and attract new customers and business is known as inbound marketing. This includes blogs posting, content marketing, social media, SEO and much more.
Today, customers are more empowered. They get all information about anything from the web. They can easily get access to reviews, pricing, specifications, features about products and services anytime from anywhere 24/7. Meanwhile, different social media channels also encourage them to compare and share. Smartphone has enabled customers to get the information within few clicks of their thumb. All this has made inbound marketing influential to all. This has given the power to you to give the customers the answers as they are looking for and solve their queries. This also helps to build the trust, authority, reputation.
Here are top 5 ways to run an inbound marketing automation system
The first way is SEO (search engine optimization). Most of the people think that it is waste of time and complicated tactic. But in reality, it is the best inbound marketing technique. It optimizes the structure and content of your website so that your website receives organic traffic and ranking of a search engine like Google. If you have a high-quality website and optimized content then SEO ensures that your website will get listed in top searches. SEO is the main part of the inbound marketing plan. If your website can’t be found by the people then you cannot get the business. The main part of SEO is keyword research. If your website has the most important relevant keywords that have enough search engine volume then people will find your website easily. SEO will make sure that your site is structured well so that it can be easily understood by search engines.
Pay per click another methodology of the inbound marketing automation system. This is one of the best inbound marketing strategies. People are often looking for things on the web, if PPC ad is related to that thing then there are high chances of getting business. PPC is a great tactic of paid search and one of the important parts of inbound marketing. Under this, search ads appear for some time of different channels when a person is searching for something actively. Not all parts of PPC comes under inbound marketing but ads shown on the search engine is the strategy of inbound marketing.
3. Unique Content
The foundation of inbound marketing is unique and high-quality content. Content that is fresh has the power to capture the reader’s mind and help to form their connection with the brand and convert them towards a sale. Content can be in form of blogs, articles, videos or guides are a good way to attract more audience to your website. The medium you choose will get you what you are hoping. Scripted videos can go viral if they are scripted well. Blogs or articles can be shared on different social media that will help you to get followers to your website. The main aim of the content is to serve the purpose. Make sure, it is fresh, entertaining, inspiring, unique and educate your audience.
4. Social Media
Social media is the best way to reach your audience and get connect with them. Posting your content on social media will help you to get more audience. All you need to publish the content on your website and then post it on social media channels like Facebook, LinkedIn, Twitter, or other social media sites. Social media help you to spread your content fast and get your more traffic to your website.
5. Landing Pages
When your adverts are clicked by people then you will get a lead on your landing pages. The landing page could be a contact form, a product page or service page. Eventually, you will get potential conversions on your landing page. Make sure that you have a high-quality landing page that is easy to navigate and thus it will maximize the chances of conversions. Your landing page should have relevance and call to action. Focus on your goal while making a landing page. It should have an attractive design, high-quality pictures, videos that help to enhance the conversion rate.
Inbound marketing automation system is a great way to get more traffic on your website and generated more leads. Following inbound marketing techniques will help you to reach your audiences at large.