Content marketing still is the king of digital marketing that fetches you higher sales. 87% of the digital marketing gurus give key importance to content marketing than SEO, SMO and other techniques.
But what exactly do you understand by the term content curation? Does content curation mean- using other peoples writing only our website or blog? Is this the kind of thing, Google penalizes? If content curation is performed properly and in an accurate manner it can give you amazing results.
It is your capability to find the best content available on the internet and make it new by adding comments, summary, reviews and editorials. After all these additions, the content is published as “New”.
1. Original Content Still Rules
You may be wondering that why time and again “content is the king of SEO” is mentioned in this article. But this is done to make you realize the importance of content in your SEO techniques. As I have discussed with you earlier that content curation doesn’t mean posting duplicated or copied content from some other post into yours. It is sharing something interesting found on the internet by adding value to it.
Now to enhance the value of the curated content, you need to add 200 original words per story to make it original or unique.
2. Make use of Quoting in place of Summarizing or Abstracting
People, who are naïve, tend to abstract the content by copying not the entire content and pasting it. This can put you in danger as Google can penalize you or you can get a legal notice for copyrighting.
Many others follow the practice of summarizing the original content. This adds no value as people can easily go to the original link to read the full article. This has very little or no impact to your SEO results
Then, what should be done? Quoting is the answer..
In this method, you select the excerpts from the original article and use quotes to put them in your article. This makes the content original and adds more value to your niche clients. This fetches you good SEO results also. While, making use of quoting, remember that you shall not use quoting more than one once and only the best pieces of the content must be used from the original piece.
3. Use only the links that are of high significance
It is extremely important to use the content to curate from the sources which have good traffic. As this ensures that the content you chose is interesting, relevant and good enough to attract customers to your website.
Following these points shall help you in deciding the links:
Topic –Selection of topic should be such that your audiences would love to read about it.
Source –You must take care that the source has good traffic and is a well known source.
Readability – You must select the content that is interesting to read.
Proper Citation and Linking– It is very important to maintain a good relationship with other content providers. This will only happen when you properly give credit to the original source in your article. You must never use ‘no-follow links’ in your content.
4. Make good Use of Media that is embeddable
Content curation is not only for the text but can also be effectively used for videos and images. For better and improved engagement of the clients, you need to make use of eye-catching videos, images and graphics. The places where you can get awesome embeddable media are YouTube, Twitter, Vine, Slideshare, Google+, Facebook, Instagram, Pinterest and many others.
5. Increase value through Commentaries, Story-telling and Perspectives
It depends on you how creatively can the original content is posted back. You can use perfectives and commentaries to add value. Even Story telling which is relevant to the original content can be added to make it more interesting for your niche audience.
6. Multiple Pieces of Content Together must be weaved together
Make use of text, images, graphics, videos and weave all of them into a new form of curated content that your audiences will love. Add more value to it by adding tweets.
7. Make Use of Proven Tools to Help You with Content Curation
Content curation can be effectively done manually, but you can make use of certain tools which can ease your work. Some of these are free while some are paid. Some of the examples are Scoop.it, List.ly, Curate, Storify, Topsy and many others.
Enhance your SEO strategies by adding content curation to it. It is the most simple and easy way to get good and interesting content that your audiences will love to read.